Managing Meta ads is only the beginning of what we do. At Luminous, we’re also marketing strategists who take a holistic approach to solving any marketing challenge. That’s why one of the first things we’ll ask you to do is to fill out questionnaires, not only about your ad history but also about your company, goals, ideal audiences, the competition, and more.

Unless this is your first rodeo with Meta ads, we’ll perform a thorough assessment of the accounts we’ll be managing. Our custom Facebook ad account audit and checklist is based on years of practice analyzing accounts for opportunities for improvement. During this step, we look at every aspect of your current account to learn as much as we can about what’s working for you (and what isn’t), then benchmark all KPIs as a baseline to measure future success.

If our audit revealed any missed opportunities, we’ll work to address them by conducting thorough research, creating buyer personas, and compiling competitor insights. Then, we’ll nail down our audience targeting and segmentation strategy before moving forward with creative production work.

The social media world is a highly visual place, which means that ads need to be eye-catching, compelling, and unique. To make sure yours stand out, we’ll create multiple versions to test the effectiveness of different approaches, from highly designed ads to more natural formats.

One of the perks of being a Luminous client is that you’ll get your own custom dashboard report. We pride ourselves on reporting in your company’s language (traffic, leads, conversion, etc.), and we’ll never try to mislead you with vanity metrics. Transparency is something else that’s close to our hearts, so every month we’ll provide you with your most recent reports and take the time to review them together.

Once everything is up and running, we’ll get you into a cadence of weekly status updates, monthly in-depth reporting, and quarterly strategy sessions. This structure drives continuous improvement that builds over time, and it’s why the majority of our clients grow their engagements with us year after year.